Lockdown Heritage

The Manchester Zoom Tour Series

Sceenshot of the Manchester Zoom Tour Series

Zoom doesn’t need an introduction, does it? Nor does Manchester and nor do Tours. What can I say then?

At the end of the day a video is just a video so it interests me how we do still perceive the ‘event’ in this idea.

It might the scarcity effect of the live event giving you the fear of missing out (though you get the recording.)

Perhaps it’s also in part because it recreates the social gathering. You’re not just watching a video, you are really going on a tour with other people.

Would I watch an hour long video about Manchester’s tunnels on YouTube for free? Probably not. Would I pay £6 to watch it live? Yes, as it turns out.

Find our more about Jonathan Schofield’s Manchester Zoom Tours

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